The Zendesk brand guidelines has been developed to ensure that writing, visual style, design, videos-essentially everything they make works together to deliver a consistent message. If you want to learn how to create a style guide- check out my YouTube video. This list include brand guidelines that are available online, if you're looking for more examples in PDF, check out my list of 100 best style guides. So that you can get inspired and create your own style guide. In this article, I describe best practices of brand guidelines development on the example of some of the famous brands. The size and nature of an organization affect the depth and breadth of the content and how marketing materials are conceived and produced in the future. A good, solid standards will save you time, money, and frustration. You can call it brand guidelines, style guide or brand book but they all basically refer to standards on how to use the brand.ĭesigning, printing or fabricating elements of a new brand identity system are all dependent on a set of intelligent standards and guidelines.
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